(03)
Year
2025
Timeline
6 weeks
Services
Packaging
Brand Identity
Retail
Packaging and identity for Lumen, an independent eyewear studio making frames for people who spend their days in front of screens.
Visit live site
Challenges
Lumen’s frames shipped in plain boxes that looked like every other optical brand. The goal was packaging people keep — a case, a box and a cleaning cloth that tell a story about light and focus without a single stock photo of glasses.
Conclusion
A sliding box reveals the frames through a narrow window, echoing the strip of light that runs through the campaign imagery. The system extends to in-store displays and an unboxing card, all printed in two colours to keep costs and waste down.
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(04)
