(01)
Year
2026
Timeline
8 weeks
Services
Brand Identity
Art Direction
Website
A full rebrand for Maison Vela, a Montréal fashion house moving into ready-to-wear — a quieter wordmark, a cobalt palette and a system built to outlast the seasons.
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Challenges
Maison Vela had outgrown a logo drawn for a single atelier. The new ready-to-wear line needed to live on hang tags, shop windows and an online store without losing the handmade feel its loyal clients came for. The brief was to look more confident and more considered at the same time — never louder.
Conclusion
The identity is built on a custom wordmark, a strict two-colour palette and a photography direction shot entirely against cobalt. One system now runs across packaging, lookbooks and the new online store, and the in-house team can extend it season after season without starting over.
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(02)
