(02)
Year
2025
Timeline
5 weeks
Services
Campaign
Art Direction
Motion
Launch campaign for Northbound’s first tailoring line — a streetwear label stepping into wider cuts and louder rooms, shot in a single red set.
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Challenges
Northbound was known for graphic tees and drops that sold out on hype. Its first tailoring line had to be taken seriously by a new audience without losing the old one. The campaign needed to feel like the same brand, just grown up.
Conclusion
One colour, one room, one silhouette per frame. The red set became the campaign’s signature across posters, social cut-downs and a short motion piece, and it was handed over with templates so the in-house team could carry it into the next drops.
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(03)
