(04)
Year
2024
Timeline
4 weeks
Services
Brand Identity
Apparel
Social
Identity for Solace, a city run club that meets before sunrise — a black-and-white system built for merch, route maps and early-morning group chats.
Visit live site
Challenges
Solace grew from ten friends to a few hundred members in a year, and its look was still a group-chat emoji. It needed an identity that worked on a running vest, a route map and a phone screen at 5 a.m. — and that members would actually want to wear.
Conclusion
A heavy condensed wordmark, a strict black-and-white palette and a set of route glyphs now run across apparel, weekly route posts and event posters. Members can build their own race bibs from the kit, so the club’s look keeps growing with it.
Next project
(05)
